rumleymusic
I work in radio broadcast full time. Usually we expect varying degrees of loudness in music submissions and is my job in the production department to bring the loudness to spec. Too loud and it will sound just awful on the air after further pre-transmitter compression, too soft and the audience gets upset having to turn up their dials (gasp!). At any rate, it is good to know the target. But don't worry too much if your music isn't at the correct specs for broadcast, I still need to earn a paycheck.
Daniel, just curious....can you tell me what "spec" actually is for where you are? And, is it different for each place that has a guy like you taking care of that stuff? For example, does WXYZ have a different spec than WVFN?
Next, one of my friends was the creative services program director in Philly at the old Y-100 station. Basically, he did all the voice work, all the commercials, little jingles, all the weird sounds like stations changing etc and of course, he had to bring things "to spec". This was a long time ago in the lat 90's to mid 2000's....but if you were doing what you do now during those times, has this "spec" changed from then to today, and if so....how much of a difference is there? Thanks in advance.
In my experience when getting things ready for radio for my clients, I do my best not to squash anything because I know the station will do quite a bit of that. I have a few limiter settings that simulate what *could* go on at a station so I sort of use those as my guides. Of course none of them are probably correct, but it shows me how something too squashed on my end could sound like absolute dog crap on a radio station if I hammer the limiter too much.
That said, with the stuff I do at my studio, I can get away with hammering if I needed to and the end results isn't bad at all. It depends who records the material in my opinion. A guy that may not have a grasp on how to really record or mix something is not going to get the same results as a guy that has a clue. That reminds me of a good quote I came up with to a student the other day...lol!
"The more we try to process a turd, the more it tries to find its way back to the sewer"
I find the same to be true trying to master something that isn't recorded very well from the start. Or you get a client that says "it has to be louder...no, louder still..no, it's still not loud enough!" What they fail to realize is, you don't just grab something and master it loud. It has to be MIXED to be mastered loud. It has to be recorded in a good way (notice I said "good" and not great) for the loudness to come across the right way. But people don't get it. Anyway...sorry, I drifted a bit there.
Like I mentioned before in my post, whatever sounds the best to me that is not showing clip points or allowing me to HEAR clip points is what I use on a project. If I smash a limiter to -7 dB and it works for that material, so be it. I try not to, but anyone that knows anything about this field knows that you can end up with some really freaky things going on at the end of the day. Stuff you wouldn't normally be down with, ya know? Whatever works, makes the client sound great and makes you not ashamed to have your name on the project as the engineer is what is best in MY opinion. :)
-Danny