You guys will all kill me for what I'm about to say, but it's just my personal opinion so don't be too hard on me. :)
I wouldn't waste a second doing something like this. The reasons being? If you don't know the part is there, neither will anyone else. Seriously...we could put a ton of work into this little thing only to have it fall on deaf ears. Does it make enough of a difference texture wise to even waste the time doing the attack thing? In my personal opinion, definitely not. Reason 2...
The sound is jacked. If you want a sound to stand out more (even as a textured instrument that is a backer...not something that will be focal) you choose the right sound for starters. Next you eq the sound to fit the mix. Next, you compress it just right and you don't even have to worry about it and it will be audible as a texture. I could barely hear that sound at all with the attack method. Not because it was too low....but because it was not eq'd correctly for that mix.
It was too dark and was distorted in a way that went against the music...it didn't compliment it. You don't add in a driven guitar that you can't hear that is also the wrong sound choice for the song. You have to be especially careful in pop/commercial music. If you use a driven guitar for "a little bit of buzz" it has to be the right buzz. I'm talking almost analog synth type buzz and it has to be low in the mix. In my opinion, this particular tone in the example was a blanket. It had no personality in terms of complimenting.
Don't get me wrong, I'm not saying you need to add in a razor sharp metal tone...but think along the lines of "Danger Zone"...or something Steve Lukather may use in a controlled, pop atmosphere.
This is also where a sound that sizzles can compliment IF you choose the right sizzle frequency. The worst choice (in my opinion) that one can make is to use a dark sounding guitar as a support sound in a song like this. Warm up your REAL guitars all you want in the song that play throughout. But when you need that little extra support on a chorus section or a bridge...by all means you will have a little more impact when you have a bit more sizzle in the tone, you compress it and then keep it at a level in the mix that enhances...not a level that makes it lash out "I am a driven guitar, I'm here to rip the flesh off your bones!"
So though the principal to this whole thing makes sense and it can be a tool to use in certain situations *possibly*, it's not something I use nor would it be be something I would teach my students. One thng I'm noticing these days is...people continuously try to cut corners in this field. There is no substitute for doing something right. Somewhat off topic, but a quick example....
Side chaining. To me, if you know how to eq and compress your instruments, it's rare that you'd need to use something like this. How many years have we had incredible recordings without it? Seriously. There's always a trade-off...and in a good mix, nothing needs to really play second fiddle and it shouldn't if it's mixed correctly. The most over-use of this is people that side chain kicks and bass guitars usually because they:
1. Have not been fortunate making a kick and bass work as a team
2. Are not sure how to use compression, which compressor to use or how to go about it
3. Have major problems with frequency masking due to:
a) not knowing how to deal with it
b) don't know what to listen for
c) no sub or not having their monitors and room tuned to know what is too much/too little
Granted, some engineers use SC as a tool and know how to do the things I've mentioned. But trust me, there is a huge percentage that are totally clueless that need to learn how to crawl before they start to sprint. The only thing I *may* use sidechaining on is a guitar solo where the lead and rhythm guitars will share the same compressor. The "trade-off" is not as noticable as a kick and bass and the rhythm guitars NEVER drop out of the mix totally. The end result is...when the lead solo is done, the rhythm guitars return to where they were before the solo started which doesn't leave you with that gap/drop out in sound when an instrument starts or stops playing. But that's a conversation for another time.
This attack thing to me is an attempt at a short cut to make something sort of fit in a mix that doesn't fit at all. If you didn't know it was there...you wouldn't know it was there. If you want an instrument to be there, learn how to eq and compress it along with a little automation or a bit of verb to make it less up front if need be when you need something to be more of a texture. To just envelope a transient does nothing in my book. Keep telling yourself...if you didn't know that sound was there like he mentioned....none of it would matter. It didn't add a texture to me...it added a blanket. Ok, you may want that sometime in your mix....me personally, that wouldn't be the mix where I'd want something like that. But hey, whatever works for you. This is just my take. :)
-Danny