The so-called loudness wars are about aesthetic standards.
To criticize the "lack of dynamics" in any given piece of music, or category of music, or music in general, is to hold that music against a set of aesthetic standards.
The Pleasurizing Music Foundation is about establishing a set of aesthetic standards. It's right there in their name.
The use of a 'DR number' label is about enforcing a set of aesthetic standards.
To invoke a "moral commitment" to live up to a "public stance" one took to follow a set of aesthetic standards is about enforcing those aesthetic standards with emotional blackmail; if that's too harsh a word, call it guilt-tripping. Or peer pressure.
The attempt to establish and enforce aesthetic standards is about as unaesthetic as it gets.
I'm sure this movement will find many followers. I'd be very surprised if it got anywhere. It's all so incredibly prissy.
And that assumes this movement is not just an April Fool's joke, and a publicity move for the company behind the DR measurements (whose concern for aesthetic standards didn't keep them from making a VST that takes up 3/4 of the vertical height of a 1920x1200 monitor.)