Various criticisms have been voiced, as you would expect, over the Pleasurize music foundation’s campaign on this forum. Par for the course. But perhaps a little unjustified. When people passionately feel a situation is running out of control their actions to change it often appear to be somewhat extreme, yet their aim is still pure & no less valiant.
As to whether it could really change things depends solely on the organisations ability in gaining a Herculean membership. But even then its effect could still be relatively minimal.
You see there is one almost insurmountable barrier, and it’s known as… human nature.
The vast majority of the public have no idea of what we’re talking about. And even if hours where spent explaining the merits of true dynamics against maximizers, before given the choice between a expertly maximized track or a un-maximized dynamic track, they would still choose the former as their preferred version. This is not a plebeian, but known psychological reaction.
The record companies know this, a large number of producers therefore stick to this, artists & bands believe their careers rely on it, & therefore money, at the end of the day, will always win over dynamics. Music is a business.
Anyway, in at least offering an option I hope Pleasurize do convert some people.