why would you use FLAC for sharing tracks with a collaborator over broadcast waves?
I don't usually use BWF, preferring the simplicity of trading files that all begin at 00:00:00. You just can't screw it up.
But mostly it's a question of file size. Standard compression utilities (zip, rar) use algorithms optimized for files with lots of repeating data, such as photographs, which compress very well. Audio files have very little repeating data, except for "black" sections where the data are all zeroes. You'll be lucky to reduce an audio file's size by 10% using zip unless it's mostly silence.
FLAC, OTOH, being designed for audio, can typically get 50% compression and still decompresses back into a wave file with no data loss just like zip or rar. And does so more conveniently: it doesn't have to be decompressed before you can use it; you just import it into your project and let SONAR do the work.