I would not know what they rent if anything. The only Sound Reinforcement System is at the Blues Fest in the Summer, and that thing fed back a lot of times or else the person running the sound could not adjust it, despite all the computer and speakers and board whatever it was. I did not look at it at all, just noticed the fed back and the sound going down almost 3 city blocks (not large city blocks either).
They may rent what they have, but for $250 you can get one speaker (PA speaker which is PA - not Sound Reinforcement System which is larger with mics on everything) but then I am not buying it, so I doubt they rent just anything if there is a place to rent any PA system in the first place.
Only reason mentioned the new JBL PA self-powered speakers is because the coverage is it seems it more than twice as much or about the same for one speaker vs. two speakers of another manufacturer there looking through the pages.
It use to be at one time, building some wood cabinets and sticking in 2-12" radio shack speakers for a PA system (two speakers cabinets total) which is all that could be afforded (not self-powered though - passive speakers). It sounded okay though I guess. Well, who knows, probably was days feeling good from the booze and the distortion in Rock&Roll whatever it was.
Renting a PA may depend on the area you live in, whether it is actually just a PA or like I said more of a Sound Reinforcement System.
http://en.wikipedia.org/wiki/Sound_reinforcement_systemwhich in the end costs way, way, way more.
There is also college courses on sound engineering or acoustic engineering with calculus and other subjects (and probably no guaranttee of a job afterwards like - recording studio like a Sound Engineer.) The professional side gets blurry with all the home equipment out nowadays to have people do it theirselves, or make a name for theirself whatever.
theirself - means - he/she/space-alien type fuzzy hairy ugly biological meat creature that can talk and act in the galaxy or universe. ( somewhat humor there).