Great news! I'm almost 3 hours from Luke AFB down in the valley, so having the online option is fantastic. Bookmarked!
I just went through the VetVerify.org process. Very easy. Verified in a couple of seconds. They ask for: First, Last, Last 4, birth date, your email address and your branch of service.
Been in beta since June 5th. Looking forward to November 11th!
EDIT: I just read that this new benefit is only available at the appropriate online exchange, not any of the physical on-base exchanges. No biggie.