andyriggle
Man, I'm torn now. Do I try it myself or fork out the cash for a couple hours of studio time? I've worked so hard on these.
It depends what your end result will be. Here are a few things to consider and what I tell people that ask me "why should I go to an ME?"
Pro's of doing it yourself:
1. You can learn a lot
2. save some money
3. have fun with it
4. feel good that you did everything yourself
Cons:
1. You've listened to this stuff how many times now? You *could be* too close to the material to spot the obvious issues that may be lurking within your material.
2. When you pressed the "export audio" button in Sonar, weren't you done with the mix to where you wouldn't have pressed export if you weren't happy with it? How do you even know what to fix or alter at this point?
3. You tracked and mixed the stuff on a set of monitors. Mastering on that same set won't reveal as many imperfections. Even when I track and mix, when I master, my material goes on another system with different monitors.
4. The extra set of ears you get from an ME (if he's good and isn't just in it to make a buck) is the key. The right guy can make all the difference in the world just in the way he listens to your material and how accurate he is with his decisions or communication with you. I can't even tell you how many times I've saved people's butts due to them not noticing something or because they were just too close to hear something that was actually blatantly obvious.
5. If you are decent at basic home remodeling, you don't open up a business and start building houses instantly. The same with mastering. If it's not something you know about, you can literally degrade or ruin your material. I hear it all the time when people post up songs. I'd rather hear them unmastered because they usually crush the living crap out of everything and the first thing they lose is their snare drum crack. Then the whole mix just sounds too squashed and lacka dynamics. Someone that knows what they are doing will take care of all this the right way.
6. When you master yourself and don't really know how it's supposed to work, you can sometimes touch things that don't need to be touched. There's a reason to touch something and a reason to leave something alone. Don't just do something for the sake of listening to another or reading a book. What you learn may not apply to your material and your situation.
7. If you are selling your material people have the right to get the best quality you can deliver in this economy. If you feel you've done a great job up to this point and don't know enough about the finalizing process to do it correctly, just don't go there and hire someone that knows.
8. First impressions: Sometimes you don't get a second chance at a good first impression. If you are shopping for a deal at THIS time, the more polished and professional you are, the more impact you have on those that are screening your material. Years ago you could get away with a fair demo. These days, labels don't have the money they once had or the support unless you have such good songs and presentation that they make a mega star out of you due to them being a major label.
But for the most part, most Indy labels will try to use/salvage the material you send them with as little out of pocket expense as possible. A good enough product could land you a deal on the spot that gets you money faster as the label will not have to spend loads on you just to get your album done.
That's the conversation I have with anyone who has ever asked me "why should I use you?" or "why should I send my stuff to someone that specializes in this field?" If your goals are different than the stuff I've listed above (or are non-existent from my list) chances are you can do the master yourself. Best of luck to you with whatever way you choose.
-Danny
James G: Thank you for the plug brother. Much appreciated. :)