I owned a music store for 15 years, I must have changed 1,000 of sets in that time. I'd charged $20 for a cleaning , basic set up and included the strings.
My go to brands were DAddario and GHS, I also like the new Elixir Brand. ( Martin are not my pick at all they break right away)
I always remove all the strings to clean the fretboard and dust, That is a myth about the neck twisting , only a POS guitar would cause you grief by taking all the strings off, Sure if you left them off for a month!
If its a Rosewood fretboard I use pure mineral oil to re fresh it. Wood will dry out, keep it oiled.
Maple necks are normally finished so only need cleaning, I use name brand Guitar polishes. Right now I think it's Daddario. But good old Pledge will suffice. Really hard to mess up most finishes as they are mostly Poly urethane which is pretty indestructible.
The other myth is about new strings going out of tune because they stretch>? One would hope not.
They go out of tune because you did a sloppy job of putting them on and they are re seating in the bridge or the tuners.
Hopefully there are now videos that show the correct way to seat an acoustic guitar sting in the bridge.
The main thing is to pull up and twist it as you push the pin in and make sure all the wrapping comes up and out. The ball should seat just under the wood of the bridge, not on the end of the pin. You'll get it if you play around and pay attention. It will feel right when done properly.
Electrics are the same, Make sure you seat the ball end so it is solid and has no play. Fender Strat type bridges the ball can get jammed up in there and I would use the Fender Bullets on those bridges.
I replace the strings one at a time starting with the Low E.
Pull it from the bridge and keep tension on it while feeding it through the tuning machine.
Pull it all the way through until there is no slack.
Now pull back gripping with your right hand in the middle of the neck to gain only enough so the string is about 3" above the neck. This should result in a little more than 1 wrap on the low E and up to 3 wraps on the High E.
If you have locking machine heads all the better. I still like to have a few wraps even on those.
Now keep the tension on the string with your right hand as you start to wind it on ,use a string winder if you got one. Make sure the winding's are tight and going downwards. This is important to wind the string with as much tension as possible. As it winds on guide it to the bridge slot if any and the Nut slot. Keep that tension on it. repeat for all strings.
Over tune by a 1/2 step, lower 1 step, tune to pitch. Bet you it stays in tune with only a few minor winding and bridge seating issues to deal with.
String gauge: I use Daddario.
Lighter strings are a little easier to play on electrics , mostly for string bending and lead work. I use EXL 110 10-46 they come as a 3 pack for $9.00 on my Fender type electrics. I change them at least ever 2 gigs or every 6 months if I'm not playing live much. I put a sticker on the back of the headstock telling me the date and what set they were.
I have a Guild arch top electric that I use Flat Wound Chromes on and they have lasted 2 years now ! They are ECG 24- 11-50. It gives that guitar a nice warm vintage sound.
My acoustics I use 12-53 EJ 16 phosphor Bronze They sell a 3 pack of these $12.
My Taylor came with Elixir and I just bought a new set, but after 4 months the originals seem fine..I'll wait and see.