https://consequenceofsound.net/2017/05/this-adidas-shoe-design-has-a-roland-tr-808-drum-machine-built-right-in/
For better or worse, the
Roland TR-808 drum machine is responsible for innumerable hits, from the origins of hip-hop in the 1980s to its current status as the bedrock of trap music. Even
Kanye West fell in love with the machine to the extent that he used it on every track of
808s & Heartbreak. With such impact in mind, the creative marketing agency Neely & Daughters used the TR-808 as the inspiration for
their prototype of a customized adidas sneaker.
As
Exclaim points out, the Neely Air/Roland TR-808 concept sneaker could actually be used to make beats. In addition to tempo control and a start/stop button, there are six pre-programmed settings to give an enterprising producer their start. What’s more, the shoe has a speaker, USB port, Wi-Fi, and Bluetooth built-in.