Are the cables better? Yes!
But are they worth it?
No!
If you could hear the difference when everyone else thinks they have the better ears to do that with in the first place.
But then, people with money to burn may just do that (well at least a male)!
The fact the manufacturer came out with the cable in the first place, means that there are people who will buy it.
Feed the ego, feed the ego, feed the ego, I suppose!