They describe it as heavy duty and it seems as if it has 20 AWG conductors, low capacitance and ok shielding (85%)
The thicker 20 AWG conductors advantage would be when sending phantom power send over long runs (150' etc.) with less voltage drop.
The Redco quad core cable is just a few cents more a foot and each paired conductor is 2 x 24AWG wire... so it actually has more capability than the so called "heavy duty" selection.
With regards to overall durability, the quality of the insulation material and it's ability to last 20 or 40 years without disintegrating is a possible factor. The manufacturers names come with some reputation for being able to do that. Maybe Redco is buying the "redco" cable from a famous USA manufacturer like "Belden"... you can ask hem about the insulation quality.
In practical terms, cables that are wound over-under can be handled and worked with for a couple decades.
The connectors are likely to get smashed on occasions... If some of the plastic stuff breaks it may need replacement.
I don't think Redco is offering anything you will regret buying.
all the best,
mike