If Cakewalk is planning further excursions into merchandising opportunities, it would appear that high shipping charges will ensure that the only viable market will be the USA.
For potential overseas customers, why not implement a type of 'group buy' system where customers could purchase the items in advance before a stipulated cut-off date. Then they need only ship one consignment to a local distributor in each overseas country or region, and from there deliveries can be made to customers using local carriers and postal networks.
State a minimum number of qualifying orders needed to make any one particular order viable, and then accept orders and take payment based on the maximum amount that would be payable based on that minimum order. That way, purchasers know in advance the maximum they would have to pay to receive their item/s.
Running it as a type of group-buy purchase would mean the price should progressively decrease as more customers come on board to share the main shipping costs from the US between them.
I'm sure there is some money to be made here for Cakewalk, just look at how other companies benefit from merchandise sales. Plus, as others have mentioned, and even if they actually make very little money out of the venture, the appeal of the 'free' advertising factor should not be discounted.