Had a couple listens to this song the past couple days. The song reminds me a lot of 70's pop music and maybe a little hint of several of the glam rockers from that period. Like the production, chord and melody choices, etc...Very solid production.
Like Herb, I agree the "S" word can reduce your listening market in some respects. "You don't care a whit", would work? Anyway, your call. I think it is quite a nice song.
Regards