Just wanted to chime in here. I bought both Bias FX (not pro) and Bias Amp (not pro) last Christmas when they were on sale. I have Line 6 Pod Farm 2.0 and have demoed both Amplitube and Revalver stuff.
I was disappointed a bit in the BIAS stuff in that I don't like the UI and the way you save presets. Since I don't have the pro versions most of the user contributed presets don't work for me and I haven't found a way to filter the ones that would work with my versions. I have been tempted to upgrade to pro but there is never a discount to upgrade it is always $100 no mater what the current sale price is for the Pro Version.
Also with BIAS I find that moving the microphone around doesn't change the sound as much as I would expect or have experienced with a real amp.
I like amplitube and have demoed several of the amps and pedals. I think overall I like this the best but I don't like thinking about always being tempted to buy a new package of amps.
I also demoed scuffman and thought it sounded great without much tweaking.
Of all of these I actually like my POD HD 500 through my real amps and cabs the best and I am not tempted to "re-amp" continually once recorded.
I have been looking at the Line 6 Helix and the Fractal AX8 as upgrade options, though, these are several times more expensive that a PC amp sim.