Anderton
You can't really discuss mixing for vinyl without mastering for vinyl, because a lot of the success of the mastering depends on the mixing. But there are several "rules"...
Always remember that mixing or mastering for vinyl has to accommodate the process of dragging a rock through yards of plastic to reproduce sound. And people think digital audio is unnatural...
There are physical limits to how well a stylus can follow a groove. Too loud a track will literally cause the needle to jump out of the groove.
The longer the side, the lower the level. This is why 12" singles were good for dance - you could have it louder than if you had a bunch of songs crammed into the same amount of space.
It was best to divide up the music so the length of the two sides was as close as possible.
The inner grooves distort more, although this also has to do with turntables. You'd often put your softest songs last on a side for this reason.
Vinyl has a hard time handling low frequencies. Kick and bass should always be mixed to center. The stylus doesn't know what to do if there are different, big excursions on opposite sides of the groove (assuming stereo, of course)
Few people today realize how drastically the pre-emphasis and de-emphasis curves affect the recording. On playback, the RIAA curve boosts the low frequencies by +20dB and cuts high frequencies by -20dB. That's a lot of highs going into the cutter when mastering during the pre-emphasis part. So you don't want to make things too bright, but because those frequencies are going to be amplified big-time. Most mastering cuts off frequencies below 40-50Hz and above 10-16kHz for this reason.
Vinyl has a limited dynamic range. If you want to stay above the noise and below distortion, some judicious limiting and compression is helpful.
If you're going to put out a vinyl release, you HAVE to use a pro mastering engineer who has experience with vinyl and with cutting lathes. You HAVE to get an acetate for approval to make sure things ended up okay. And if you're going to do the mix, the process is fraught with peril. Most mastering engineers can process a mix to be vinyl-friendly, but it helps a whole lot if the mix is vinyl-friendly in the first place.
This is what I remember from the "golden age" of vinyl. Before the days of having compressors on every track and bus, we had to manipulate dynamic levels by hand just to get a usable level for tape. We used to think that a dynamic range of 70 plus db's was good enough to mask the noise floor while giving the master tape room to breathe. Now, we freak out if our dynamic range is less than 100 db's. I remember vinyl records having a wider range from loud to soft than we have today, although we have the capability for far more range. I'm glad that I don't have to mix or master for vinyl, anymore, but I suspect that within a very short time, technology will change the way we record and mix, yet again. I can hardly wait! LOL