Guys, it's not just about the money difference but the principle behind it and for the record, if you work out the exchange rate of what UK customers are actually getting, the equivalent US price is in fact $124!!!
Sharke, I totally accept your argument regarding the cost of goods in the US against the UK and I'm fully aware of that but Cakewalk are directly offering different pricing to the same audience!
I agree, if I buy from a UK dealer, it'll be more but that's if I choose to buy from a UK based dealer. Cakewalk aren't UK based. If I buy from a US seller on eBay, I pay in USD the price advertised and using PayPal who'll do the conversion for me with a small charge but nothing more. When I checkout on eBay, I don't get a different price because I'm buying from the UK.
The question was asked why are we grumbling about Cakewalk and not other companies? Easy answer, the other companies are irrelevant to most Sonar users and as Cakewalk is the maker of our DAW, we're taking issue with them as we want to continue buying and using Sonar.
To make it fair then, just let UK customers buy the upgrade using PayPal in USD + 20% for UK VAT and let PayPal charge their exchange rate!
I can tell you that we'll only lose about £3 doing that and it also means we can get the exchange rate of the day!
Lastly, the excuse for allowance of currency fluctuation is irrelevant as this is a very time limited offer during which, the fluctuation in exchange rate would be minimal.