I use Ozone and Giorgio by Moroder by Daft Punk for my go to reference. The reason for this is the spectrum is damn close to a perfect pink noise profile and it incorporates several different genres and instruments.
This gives me a baseline spectrum to compare my master to. I don't actually turn matching on to eq but purely to spot possible hot and cold spots. I then pre-eq separately. My chain normally goes pre-eq>matching profile eq>dynamics>maximiser>insight>sonarworks
Once I am happy I may sometimes remove the matching eq, shift dynamics over and add the exciter or saturator.
Obviously I bypass Insight and sonarworks when rendering.