There are several options. If you're in step-sequencer-land, there are velocity lanes for each row, where you can draw, use the line tool, etc. as you would with the velocity pane in the standard Track View. There's also a MIDI "master volume" control for each row, like the fader in a standard MIDI channel, so you can scale the row's velocities.
Those methods are, of course, oriented toward step sequencing because you're in the step sequencer view. However, you can convert to a MIDI clip if you want to use all the standard MIDI editing tools, as well as convert back to step sequencer view if you want to go back to using tools optimized for that view.
Furthermore, any MIDI plug-ins will affect the step sequencer. This is why I was confused by the use of the term "plug-in." Although you can't change all notes to a single value
within the step sequencer itself, you can use the Velocity MIDI plug-in to
play back all notes at a constant velocity, regardless of what the levels are in the step sequencer itself (as well as the other Velocity plug-in options, of course).