#1 Tip: Use new strings when recording. No amp/cab emulation is going to wow you if you are recording mud from the instrument. Of course a better instrument will usually give a better tone. My Fender with active EMGs, or my PRS custom, sound much better than my cheap ibanez with passive pickups.
Make sure the instrument's intonation is correct prior to recording
Here are some mixing tips off of the top of my head.
#2 Autotune, yes indeed..autotune will help to even out the notes and make the bass sound tighter.
#3 Apply some form of distortion to the track to make it stand out in the mix (Sans amp, VST dist.) The helps even on a country song or a ballad (SoftTube saturation knob is wonderful for this).
Treat the bass with the same thoughts as you would any other instrument: Compression, EQ, Distortion, Automation. etc...
#4 Make an EQ spot in the mix for the bass to sit: EQ the bass drum, and the kick so they don't fight each other, Sidechain the bass and the kick, Roll off the lows on guitars, vocals, and others to keep the bass frequencies open for the bass.
#5 Try parallel compression on the bass
#6 Try a tube preamp instead of the DI to dirty the signal up a little.
#7 proper monitoring is essential. Try arc room correction if you don't have a bunch or bass traps.
#8 Load up a song with a bass tone that you really like and try to dial in a tone that is similiar with EQ and the amp sims (If it's the right genre)
I used a bass pod for years, and yes they can give a good start for a better bass sound, but as the others have mentioned the new amp/cab emulations are fantastic to dial in a good tone.
Please do not forget step #1:
Use New Strings!Hope this helps!