I have done some more research into things. I have also asked some questions to Ian Shepherd who is the mastering guru. Read some very good info about him and his mastering concepts here:
http://productionadvice.co.uk/loudness-war-secret/ Something I recommend you do and others too is to join this organisation:
http://www.dynamicrange.de/ For a $30 donation and it is well worth it in my opinion you become an active member and you will entitled to download a free TT Dynamic Range meter. There is also tons of info about mastering and mixing there especially relating to keeping mixes alive and dynamic and not too loud.
Now I have quite a few measurement systems in place. Firstly K system metering and now I have added LUFS metering into my arsenal. But interestingly the Dynamic Range meter is actually something you still need and is not covered by the Orban LUFS meter.
(It may be in other LUFS meters though) BTW I really like the Orban meter and I can highly recommend it. It tells you heaps about your mix. The LRA reading on the Orban meter is
not the same as dynamic range BTW. It is a measure of loudness variations. Still handy to know but not a dynamic range reading though.
Now your premastered mix will have a high reading for dynamic range. Mastered mixes however will be quite different. Ian says that 6 is terrible, 8 is pretty boderline but values higher than 8 are best eg 9 or 10 for example. So what I am saying above in my previous post is it is OK to make a mix louder than your premastered mix for sure. The mastering engineer if he knows what he is doing should be able to advise on these things regarding a mix:
What sort of average rms levels the mix is going to reach. (expressed as a dB figure) For example I work with K system metering and I premaster to K-14 dB. So that means my premastered mix is just hitting -14 dB rms most of the time. After mastering it might be -10 instead. Note I have been going for -7 average for clients that insist on very loud masters and now I am going to STOP IT!) What the overall LUFS reading will be. OK the LUFS reading will be close to the rms reading if the music is hitting the rms mark most of the time. But if there are variations in the mix ie it gets quieter here and there then the LUFS reading will end up a little lower. eg for a dynamic mastered -10 rms mix for example the LUFS reading might be -12 or so. What the dynamic range reading will be.This is actually the important one. It should be a value somewhat higher than 8 if possible. 10 sounds even better if you can get it. But this is a tradeoff between a very loud rms or LUFS mix and dynamic range. If your mastering engineer does not understand or can give you this info above then he is not worth using and you should find someone who does know this.
If you suspect a mix is not very dynamic after mastering and sounds squashed
(as is with most idiot ME's !!!) you should run the dynamic range test over it and really see what they have done to destroy your mix. I have checked a few mixes that I have mastered reluctantly loud for stupid clients and they fail the DR test rather badly!
The Dynamic Range meter comes in two forms. One is a normal DLL file which gives you live monitoring in the form of a plugin of course. The other is a stand alone app that just loads the track and analyses it. This reading is slightly more accurate apparently. But even so it matches the live plugin usually.
So all I can say is you are fine to take your final mix up in level rms wise but not at the expense of the DR meter showing values of 7 and under. If you can keep that reading at 8 or above then you will be sweet with a loud punchy and transient and dynamic mix. All possible, you just have to
balance all those things out.
BTW Steely Dan's 'Everything Must go' has an average rms reading of K-12 (-14 LUFS) but the DR meter also shows a value of 10. No wonder it sounds so bloody fantastic. It is a perfect balance of a loud master but punchy and transient as hell! It kicks ass!
You need all these tools I am talking about to master properly.
(that is if you are going to do your own mastering but even if you are not you need to be right onto how any ME engineer has mastered your stuff. Have they done it PROPERLY.) Without them you are shooting in the dark as they say. BTW on Ian's site someone asks the question is K system metering good for nice LUFS levels and great Dynamic Range values and he says YES YES YES!!!! I told you so.