Funny you should mention that about the look, because that was what caused me to skip over them in the first place, looked to much like some fancy "multimedia" speakers, but the guy at the store had a lot of good things to say about them, they have always been pretty honest about what they sell if asked. I've found a few engineering video's about the eggs and it all sounds interesting, can't hurt to give them a listen.
Genelecs are Finnish, still pretty close to Denmark though, I'm aware that there's a lot of hype about them, it's why I was adamant about being able to take all of them home to listen to them if I'm laying down that kind of cash.
The Focals do sound very luscious, but I'm still gonna keep my NS-10s, one of the reasons I was looking at new speakers was that I got fatigued easily just having the NS-10s, they are anything but "luscious".
In preparation for listening tests, I've also made a small neutral project that I'm mixing from scratch on each set, then doing some translation tests on a few other systems along with some reference tracks I know pretty well, exciting to see which one wins out.
If looks were anything, the Focals would win, they are gorgeous.