joden
Anderton
slartabartfast
Cakewalk has been through two owners in a couple of years in the face of unprofitability.
Actually it's not a couple of years, Roland purchased a controlling interest in Cakewalk in 2008 but they had been partnering long before that.
If you are really interested in having affordable high quality music software available, you should certainly be worried.
Unless you use Sonar
Cakewalk is doing very well...X3 has exceeded expectations, and the Z3TA+ iOS app hit #1 in the App Store this week. Steam is doing great, and distribution outside the US is improving. Several additional initiatives, such as bundling Sonar with TASCAM interfaces, will be ramping up over the next few months. And we're just getting started...
That is some really terrific news there Craig, thx for passing it on.
I realize this is the kind of thing I'm probably supposed to say, but if anything, I'm understating the situation. Although the
numbers are very good, it's much harder to quantify the degree of
commitment from the user base and from Cakewalk...and that's what really matters, because that's where the future lies.
The reason why Cakewalk is doing well is because of its community of users. That's
YOU. Yes, the bakers have done an amazing job on X3 and yes, Gibson has given Cakewalk a shot in the arm. But none of that would mean anything without the support of the user base. Everyone at Cakewalk and Gibson knows this.
It's a feedback loop. More support from the users = Cakewalk gets more inspired to reward that support = more mindshare from Gibson = Cakewalk does more updates, makes happier users = more support from the users...rinse, lather, repeat.
We're all in this together and the importance of the community of Sonar users cannot be overstated. What's unique about the Gibson acquisition is that both the CEO (Henry J) and the CMO (me) are long-time members of that community...in fact Henry's been part of it longer than I have. (Then again he's often ahead of his time

)
Conversely, Pro Tools seems to be having a reverse feedback loop. Users are grumbling, support is dropping, the parent company has issues...before joining Gibson, I was asked by someone involved with Avid what I recommended for Pro Tools to regain some of its customer loyalty. I said when it goes 64-bit in PT 11, offer a free 64-bit upgrade to anyone who bought Pro Tools 10...no extra bells or whistles, that would be paid, but the 64-bit upgrade would be a thank-you.
Needless to say, they didn't listen to me. I think if they had, it would have been a game-changer for them. But given the circumstances, I'm glad they didn't listen. All the better for Sonar!