FreeFlyBertl
When you mostly (or even exclusively) target the pro-user base like PT, the money you make from updates will be far less because the more dependent you are on your system, the more reluctanct you are to change any of its working components ...
...and this just goes to show how directionless Avid's marketing has been. There's Pro Tools SE, several inexpensive bundles with audio interfaces, bundling with products like Venom and Eleven Rack, etc. They've been trying hard to woo the same kind of market that buys Sonar, but here's the problem: In that space, there are lots of better choices, whether Sonar for Windows or Logic for the Mac. So they're left with a dwindling pro market that perceives PT as being behind the curve when it comes to 64-bit operation and such.
Now, credit where credit is due: PT has done a platform overhaul and as painful as dropping RTAS has been for them and their users, it was going to have to happen at some point...the sooner you get it over with, the more time you have to recoup. But it could be too little, too late. If I felt PT offered any advantage over Sonar, I'd be using it. However, it's a step backward to do sessions in PT. The times I have done tracking sessions in a PT studio, I always took the WAV files out of there and brought them into Sonar for editing and mixing. It wasn't just a question of familiarity by any means, it was a question of meeting deadlines.