If a limiter is what I need to use on a track to create exactly the characteristics I want, I will absolutely use it.
I think it's a good thing to use what ever tools you want in any way you want to use them, to achieve the result you're looking for.
Following the existing "rules" of how everything should be done will constrain the creativity and prevent you from discovering new innovative ways that may (or may not) be exactly what will make your sound unique.
It's a good thing though, to also really study the traditional techniques of how to work with these things. To understand exactly how they function and their intended purpose. That way you can expand the thinking from where others left off instead of starting from scratch.