Hey, just a long shot, but are you 100% sure the settings are the same in your export dialog box and everything is checked the same? I don't know the details about your project, but, just for example, if Live Input were not checked in one case, you may be hearing the reverb bus (return) but not the actual instrument. Or, if automation is checked in one case and not another, there could be a huge impact on the effect itself and/or on the instrument volume.
Is the reverb in the FX bin, or are you using a Send; and, if it's a Send, is the Post button lit or dark on that Send?