I hope it's a reverb.
 
Lars is still looking for a new "go to".

FabFilter has the best of the best. Get the total bundle.

The demo video sounds a bit "reverby", but who knows?  Personally, I'm with bitflipper.  Of all the things I'd like to see from them (not that there's much territory they haven't already got covered), low on that list is a reverb.  I've already got my go-to plug-ins for both convolution (Reverberate 2) and algo (Aether, plus the one that comes with Cubase, plug the Valhalla plate).  But like bitflipper, I also confess to being a FabFilter collector.  I lack only the de-esser, since I don't work with vocal production.

JohnEgan
Wonder if you`d provide a little feedback, as you seem to be a fan. 

 
It's definitely "high end" stuff. Technical quality is very good. User interfaces are famously ergonomic. Most products have advanced modulation features nobody else has. 
 
However, that's not to say that every FF product is necessarily best-in-class or best value. Sometimes, there are less-expensive alternatives that are just as good. For example, Meldaproduction's MDynamicEQ is better than FabFilter Pro-MB for a much lower price. This new reverb, if that's what it is, will have to compete with the likes of ValhallaDSP. It'll be 4 or 5 times as much, but can't possibly be 4-5x better.
 
FF has an unusual customer loyalty program. The more products you buy, the cheaper the next one will be. Like I said, there's a "collect 'em all" mentality among FF users. Furthermore, if you let an existing FF customer refer you for your first FF purchase, you get a 10% discount the the person who referred you gets a modest store credit.
 

I'll be keeping my eye on this one...

Remember... you can demo them all free of charge for a month... when I was in the market for a De esser... I tried several, foolishly bought one, then tried Fabs... it was a dream come true!
 
demo. free.  you'll see.

True. There's not a bad one in their total bundle.

New video on Fabfilter facebook page:
 
 https://www.facebook.com/search/top/?q=fabfilter
 
Pro-R
It's a reverb.

Is there another link to that vid, Mike? No (face)pok over here.

Vastman
Remember... you can demo them all free of charge for a month... when I was in the market for a De esser... I tried several, foolishly bought one, then tried Fabs... it was a dream come true!
 demo. free.  you'll see.

See what you mean, been checking out demo software and tutorials, quite nice stuff all around, a lot to like, cant wait to see what deals they may have for BF sales, if anyone wants to refer me, so we both get a deal of some kind would be great. 
What I dont like is Im going to have re-mix all my music, LOL. (and perhaps all the money I've wasted on other plugins).
Gotta get back to play,
Cheers