I would love to post some in depth and exciting product demos and seminars but that would have required Cakewalk to have actually presented some. I don't mean to imply that there were too few to choose from, I mean there was no presentations of any kind.
There was no seating, no group area set aside for demos, no attempt to engage the attendees about Sonar in any way other than the fact that it happened to be running on a few of their systems in the booth. I'm sure that this was due, in part, to the resent takeover and preparing any kind of NAMM presentation takes preparation. That being said, it was pretty disappointing to see a company with the resources of Gibson effectively sweep X3 under the rug so completely.
I really expected Gibson to have enlisted the very capable help of Craig Anderton to put together some engaging product demos and tips and tricks. Sadly, no. From the viewpoint of many of my fellow buyers looking to expand their retail DAW presence ( several made this very comment ) even Mixcraft and Audition made far better and more engaging pitches and conveyed a much better sense of community. I realize this does not reflect the overall picture of a product but not not everyone in the music biz is an integral part of these wonderful forums.
There were similar complaints from Cubase users about Yamaha and their representation of their flagship DAW as well but I found their representation of Cubase to be quite good and the minute I showed interest in the software end of things, there were several techs on hand to dive right in. The product integration was deep and powerful but, to fair, Yamaha has had far more time to prepare and those deep pockets have been put to good use. I can only hope the same is in store for us Cakewalk users as well.
You can say what you will about Avid but their inclusion of such huge audio community events like airing live episodes of Pensado's Place and Universal Audio's in depth interviews with current producers and engineers are powerful tools and the resulting, non stop crowds and buzz was impossible to ignore, regardless of your musical background, and give always don't hurt either.
I am optimistic that some of Gibson's massive resources will trickle down to the hard working and talented people at Cakewalk but for this years NAMM show, there was no evidence of it yet.