Disclaimer: I'm not really a very proficient guitar player and only own one guitar (Blade RH4).
TH2 sounds different than Guitar Rig to me and as sort of a general rule I really like the high gain settings over Guitar Rig. The branded Randall and Brunetti models sound really nice. Guitar Rig on the other hand seems to have more versatile fx. I think they complement each other well that way, and I'm not disappointed with spending my 79 bucks for the TH2 upgrade in December. I didn't specifically buy Guitar Rig but I had used it before and it came with Komplete 9 which I also bought in December. Again, they do different things well.
In a google quest for the ultimate amp sim Scuffham S-Gear came up and after trying it out I had to have it. It's by far the most limited of them all but it sounds very inspiring to me and when I turn up the volume a bit, it feels like playing through an amp. I don't usually get that feeling from the others, although TH2's high gain Randall is close. Scuffham is "only" 99 bucks. There are not very many options but they all sound great, and not unimportantly, the presets are instantly playable (for me in direct opposition to Guitar Rig).
All of it purely my opinion. Scuffham has a fully functional demo. TH2 is already kind of its own demo inside Sonar. So try them all and go with what seems to suit you best.