If you have more than two machines, say like 4, I have Addictive Keys and Drums. Two of my machines have plenty of drum modules. So let show this scenario that is a reality.
If I have Addictive Keys installed on machines A and B, (they have a lot of drum modules) and wanted to install Addictive Drums on machines C and D, their installer wont let you. They only way that is possible is to register a new account. I brought this up to their support and they said they have never come across a scenario.
Interesting since products like Komplete have a 3 machine limit. I've also had more than one license of NI products and didn't have to do that.
I have 2 licenses of EZ Drummer spread on 4 machines - no problem.
Multi licenses of IK products under one account. FXpansion, Finale, Sony, the list goes on.
Basically their process is primitive since it's more tied to your email address. So I probably won't buy their stuff unless it's Addictive Keys which is really good.
I do find it odd that Cakewalk decided to partner with them with a product like Addictive Drums. It's says Session Drummer is not good enough and the shop even sells kits for Session Drummer. With all of the upgrade promos going back to Sonar 2, this one stands out as odd. Z3ta 2 would have been a better promo or one of their other products or even Addictive Keys. Like I say it's kind of odd and I'm more than satisfied with the X3 upgrade without the 3rd party stuff.
On a side note, I watched some tutorials from CM Magazine that includes a free version of Rapture, I had no clue what a nice synth that is. That's been in my plugin folder for years and didn't know how great this was.