A Mastering "area" would definitely be beneficial, even if for no other reason than allow a mixing Engineer to see if there may be any potential problems in Mastering later. I currently use Wavelab for my Mastering purposes, which is a whole animal when it comes to Mastering, but at times, I want to produce a quick estimated demo for bands without having to export the mix to Wavelab and Master a demo for playing in a car.
The only 'real' issue I have with Mastering in Sonar is that Sonar doesn't have ample metering for this. You would need Algorithmix's DR meter, or the one from Brainworx to even approximate loudness, or, go in for Waves WLM or Flux's metering solution(s). An integrated burner with Meta-Data would be awesome, too.
I've suggested that Sonar could make a more Pro-Line Sonar, that would rival Pro-Tools HD and/or Nuendo. It could be called Sonar-Professional, or Sonar-Industry, which the name would exude the perception of "this is the package the studios buy".
There's an enigmatic perception in the audio industry that the more expensive something is, the better is is. A $10,000 power cable is amazing, and you can TOTALLY hear the difference (no, not really (read my signature))! BUT, that marketing happens to work. However, it doesn't have to be that ridiculous.
Sonar X3-Industry, for example, at $1195 street price, includes all the features Cakewalk and users would love to add, including a DDP+ Mastering suite, and change the game....no...change the NAME of the game!