This really tripped me up with a sample library where all the files were stamped with a 1 hour start time. I'd drag them into the project and it seemed like nothing had happened. Only when I scrolled waaaaaaaaaaaaaaaay over to the right did I find the BWFs and changed properties, as Conley has suggested.

I would record with a field recorder and import the wave files and they would be out 900+ hours and I was not able to see them until I went out 30k measure or so and set the clip to 00:00:00.

To be honest, I think part of the problem was a mistake on my part.....  My NOW cursor was not at ZERO.  I got much better results when I started over and re-imported the BWs with the cursor at zero.  There was still 1 or 2 out of 43 that were waaaaaay out there, but luckily the edge of their clip curtain was supposed to be at zero, so I just dragged them over to Start.  
 
Thanks again guys!

isn't there an option to NOT import bw at timestamp?