I usually read reviews on the top 5-10 anti-virus/Internet Security solutions and jump ship often. The point being is that each year, they're all competing and some shoot out from the rest as being on top. This year, I'm subscribed to Bit-Defender, which I find quite easy to use, and seems to protect my PC quite well.
Sometimes, the ones I avoid are the ones that were acquired, such as Norton (Symantec), Trend-Micro (Cisco), and others that just are dated. Many times, the new-comers are more innovative and seem to avoid time-costing change-management for patches, etc. and hire more inventive and energetic talent so they can more quickly respond to threats and without as much red-tape. Sometimes the under-dog is better. Sometimes the bigger ship simply floats over small seeds that grow into bad problems, and are slow to respond. Sure, the smaller companies are less likely to be responsible, but they do want to take over. They aim to do just that, because they know where the larger ant-virus companies fail.