The AIFF format is a general-purpose wrapper that doesn't necessarily even have to contain plain ol' audio. It can contain up to 6 channels of PCM, compressed audio (e.g. iTunes), loops, instrument definitions, DAW-specific settings, metadata or even MIDI data. Or
any combination of the aforementioned data types in one file!
Here's the full spec.
I'm guessing here, but my assumption would be that SONAR can only import basic stereo PCM and loop AIFF files. It is possible to see what's in the file using a hex editor and knowledge of the file structure (everything you need to know is in the spec linked above), although I wouldn't be surprised if someone somewhere hasn't written a program to spell it out for you.
But the easiest solution is to simply convert the files to WAV. Tools do exist that can perform batch conversions, but I've never had the need to go find them. I'm sure google can. iTunes can convert them, but I don't know if it can do batches, as I will not allow iTunes anywhere near my computer.