I'd had no interest in Alloy, or channel strips/multi-effects in general, and only acquired it because it came with the Creative bundle. To my great surprise, it quickly became a go-to effect.
If they've really been able to improve upon it in a significant way, without sacrificing existing functionality, then that's pretty exciting.
Unfortunately, there is no way I can consider it at this price, which is more than I paid for Ozone Advanced + Alloy + Nectar + Trash + Insight. Even if it is Bob Clearmountain in a box.