Short answer: Add a mastering limiter type plug-in to your master effects bin in SONAR to pump up the volume. Or use another application like Ozone, or WaveLab, or Sound Forge to master your mix using the same type plug-in.
A look ahead mastering compressor/limiter will trim the brief peaks down and give the plug-in room to up the overall volume. Don't be too heavy handed with it or your mixes will start to sound bad as you are killing the dynamics and air in the music.
Many mastering engineers measure the overall loudness of song using meters that measure LUFS (Loudness Units Full Scale). The "integrated" value is the loudness of the whole song. This is important because streaming services use that value to adjust your volume relative to other songs so that they all play at the same loudness. AFAIK, most streaming services such as Spotify target -14 LUFS. So if you song is mastered louder than that, Spotify (or iTunes or whoever) will LOWER your song volume when it gets played. And that may make highly compressed, ultra-loud mixes sound smaller and less interesting than a more dynamic mix that targets -14 LUFS.
From what I can tell by measuring commercially released songs from CD, a lot of guitar-based rock is mastered at about -9 LUFS for CD. Some a little quieter and some a little hotter (usually heavier bands). Measure the loudness of songs you like to see what pro mastering engineers are doing in that genre. Ideally, you would have one master for CD and a separate master for streaming.
I play/record in a couple local rock bands with little chance of getting national streaming, so I just master for CD. We're guitar-based rock and I target -9 LUFS for most of our stuff. Quieter more dynamic tunes will be more like -10 or 12. I figure people are just going to rip the songs from CD and add them to their phone or MP3 player or whatever. Some players adjust the volumes to be equal, so there's that to consider as well.
As CD sales continue to drop and streaming increases, perhaps the trend will be to master for streaming (-14 LUFS). Do a Google search for "loudness wars" to read about the 20 year history of trying to make everything as loud as it can be, why that isn't good, and how the mastering engineers are trying to reverse the trend.