vintagevibe
Anderton
vintagevibe
Craig, what's your take on why Avid, MOTU, Steinberg and Presonus have spent resources on notation?
Avid and MOTU: Both are heavy into Hollywood-type scoring, where notation remains prevalent. MOTU in particular has made that their niche on the Mac (I presume introducing a Windows version was an attempt to re-create that success on a different platform).
Steinberg: Division of Yamaha, which is heavy into education and school programs. Notation remains important for the education market.
PreSonus: This is speculation, but I presume they were unlikely to devote resources into adding notation to Studio One, so they bought Notion. This provides a workaround for now, and who knows, could possibly be integrated into SOP in the future. As to why, PreSonus has been putting a major push on education in the past couple months.
Has Sonar's market share always been so big that it doesn't need the scoring and education markets?
We have ideas for making SONAR more attractive in education markets. We also discuss notation but it's a tricky subject. Either way, these conversations and ideas fall under NDA. Much like our competitors wouldn't share their future product road maps and strategies, we won't either. We are well aware of the market share, opportunities, ROI, etc. Hope that works for you.