melmyers
I figured, "Well, if Universal Audio works so well with Sonar that they have a special button for it alone, that's what I need to get." Little did I know that UA would eventually decide against Sonar as a "qualified host application".
Wondering if UAD is becoming a little concerned with X Series Pro Channel cannibalizing their business. The Tape Emulator is good enough to start some hemming and hawing before forking over the $299 or $349 for the A800/ATR-102 plug-ins. I've been a long time UAD user and found them to be -generally- more accurate and transparent than lesser cost plug-ins, but the quality of the Pro Channel stuff is more than good enough. And that's not saying it's bad. I find it useful.
FWIW, I'm still on UAD6.4. Not feeling the need to keep upgrading just for the chance to buy increasingly esoteric hw emulations with marketing to match. If you aren't using the latest released products, it might help to stick with an earlier release. UAD has been working just fine in X3c for me, but I also not disrupting the UAD chain.
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And just thinking ...the Pro Channel modules are starting to look a bit like the case studies in "The Innovator's Dilemma". UAD might have a challenge there, but looking forward to what direction they might take given their talent, installed base and marketing skills. I'm hoping they find a way to make it all work.