You're welcome. Those posts do take some time to put together, and I haven't done any for a while.
But if they help even a few people, they are worth the effort.
Sends are very cool. Rather than an out-and-back as you might expect from a hardware insert/return, they create secondary outputs for your track. So you have independent control of various aspects of the sound. Typically, I will send a signal to a reverb bus while maintaining the track output fairly dry.
This allows you to really define the space around the instruments.
In a recent project, I have an amp sim in the FX bus of my audio track, and a second amp sim in a bus. By using a pre-fader send, I am able to send the dry track to both amp sims.
It's all about routing, flexibility, and control.
Experiment, do plenty of "Save as" when you make changes, and don't be afraid to trash a project.
What you learn will be invaluable on the next one.