Disregard... found it...
"The Insert Soft Synth Options dialog box appears, unless you’ve previously unchecked the Ask This Every Time check box that’s in the dialog box. If you have, SONAR inserts the soft synth according to the preferences you set the last time you used the Insert Soft Synth Options dialog box. If you need to open the Insert Soft Synth Options dialog box when it’s hidden, click the Insert Soft Synth Options button
in the Synth Rack."