Yes you are right. Sonar
(and other DAW's) too have had these things for years. But they have to trumpet it now and make some money. It is all advertising. I remember what Tom Oberheim said to me one day and that was you must not get hooked into or believe your own advertising! His ads at the time were saying it was the only analog synth worth having but as he said and we all knew there were others!
What we have to find out now is how much to go from PT10 to PT11. It won't be free folks! Avid are always charging high prices and I am sure this won't be an exception. Just found something and it has been mentioned on line that upgrade costs are from $300 to $500 depending on what version you have. So from PT10 it might be $300!
(don't quote me on this) Let us say it is then, is it worth it?
My son's girlfriend recently bought a second hand MBox 2 Mini and a copy of PT8. All was well until she upgraded her Mac operating system
(to 10.7.5) . Ooops now the MBox does not work at all and PT8 definitely won't work. I got MBox back on line but there is not even an upgrade path from PT8 to PT10. On her current new Mac OS PT8 won't even work and she has to spend $700 now to get PT10 or PT11. Pretty bad really don't you think. At least most other DAW's will still install and work under not the latest OS.
PT11 is boasting a new audio engine though and it is meant to be way more efficient so let us see when the reviews start coming out. That could be a good thing. Sonar does not have a new audio engine (yet!). Some changes yes but not new. Studio One has a new audio engine as well from the start that is. One of the few that do.
AVID are very good at charging a lot of money, be aware. For the cost of some of these upgrades (eg $500) you could buy a whole new program so you would be mad not to consider it. And remember even if you buy PT10 or PT11 now new, you have to spend another $700
(to get the Production Tool Kit) just to bring up to the same speed as Sonar and other DAW's for features and instruments and content etc..