Companies like Avid scare the **** out of me - they don't offer products to the market based on demand - they try to control market.
1. Software and hardware went together at start
With a gun to their head they started support ASIO in general
2. They always use their own plugin standard - controlling every aspect of what they do
With a gun to their head they let the VST wrappers exist
3. Now with AAX plugin standard they go even further - all plugin vendors must have some iLok code in there as well.
They also prohibited wrappers for AAX from other format - to be able to control market still.
We'll see how that goes - is a gun enough these days, would take a bomb probably.
And the iLok thingy make them a no-no anyway.
The path music industry is taking seems less and less these huge multimillion dollar creatures - wider range of studios are emerging with much smaller production cost. It's still a big industry with the old style studios - but probably will fade away - as will Avid.
More and more studios/artists that fill the charts are selfmade.