https://www.youtube.com/watch?v=mVmFlzksMCE
 
 

TL;DW(all the way)

I haven't been able to watch it all the way through yet either...  I keep looping the beginning part...  

Ok, I watched it.  Now I want a new guitar...
 

Maybe I'll save somebody someone from wasting their time and also provide them with some insight. Or at least know what BS they're watching and listening to.
 
 "what guitar companies don't want you to know"  - Do you really believe that to be a valid statement?
 
If you want the truths-  take a tour of the many factories that offer them. Ask all the questions you want and they'll answer you.
If you can't take a tour, talk with a local luthier or send an email to one.
 
Believe me...they want you know exactly why you would want to buy their guitar and I can tell you without doubt and for a fact they do.
I had questions, many questions so I contacted John Page and I can say- that man loves building guitars and is willing to share info/help. He took time to not only answer my questions, evaluate my first guitar build but also offered to help me with any issues I may have down the road. Matter of fact, I haven't met or talked with anybody that builds guitars that isn't willing to share info or help in any way they can.
 
I'll also add that I supplied a build cost sheet with every build I've done and also a photo journal of the build.
Hell, material costs for a guitar isn't the only factor...of course building costs reflect the higher priced materials but that isn't a hidden factor. There isn't anything to hide or lie about. Most builders will go along with requests and mention what might not be a good idea or a better one in wood choices or any other aspect of the build.
 
Everyone knows that "name" is important. Resell value. It's part of the instrument. There are many aspects that the price of a guitar reflects and I don't know any of them that are hidden from people that inquire.
 
Well, all kinds can post whatever drips from their brainpan...so I guess I'm good to go.
 
IMO, that guy should be ashamed and remove that video. I also don't like it when people post that kind of crap and don't say anything...as if it matters what I think. pfftt
 
 
 
 
 

The idea that this is somehow "secret" is ridiculous. I think it's common knowledge that Leo, being a practical man, chose ash/alder/maple for his guitars because they were both readily available and worked well. 
 
I suppose it might be true that pretentious folks with big checkbooks might be easily misled into buying unnecessarily expensive stuff - but that's mostly because they want to be misled.

I gave up at the 8-minute mark.
First off, who sets an estimate on a body blank at "$28-$32" or $98?  You know there's something wrong when the presenter estimates at such an odd number.  Anybody else would say "$30" or "$100."  If a vendor came to me with such odd cost estimates, I'd second-guess hiring him.
 
And besides, I'm happy to pay $100 (or possibly $98) to have StewMac, Warmoth, or whoever, cut, sand, and shape the body to my boring specs.  If I can buy that blank for between $12 and $14, i'm still going to have to buy a few to compensate for my inept skills, spend the time measuring and cutting, cleaning the shavings up, etc etc etc.

I got to about 6 mins and had no idea what his point was.

I've seen that video before ....Aye Carrumba ........what a crock 
IMHO, the best part of the video is the first 5 seconds ...
After the luscious scantly clad female eye candy on the couch lumped me in with all the guitar players of the world and called me"one of the B..itches " ...I did what every self respecting guitar player would do ....
I checked to see if I had her phone number which thankfully I didn't have , Then I shut the video off and played my guitar
Life's to short to let some Highly opinionated soft spoken scraggly bearded  u tube Debby Downer standing in front of a white writing board with crappy unreadable writing  EFF  up for me what I have spent my whole life enjoying and playing ...The Guitar ...
 
Kenny

When I saw that "Wenge" (what my Gaudy Paul custom - now owned by Space Cowboy - is made of) wasn't mentioned and plywood was, I knew I wasn't going to learn any great insights. 
 
My next custom (still being built) is primarily Korina (Black Limba) with a nice maple neck.  Can't wait!