If this is his way of trying to get people come to him to make a custom guitar he needs to try a different strategy. The girl will not get him customers. well I don't know that for sure.

Wood is the cheapest part of a guitar. What you pay for is knowledge and craftsmanship. It looks way easier to build a guitar than it really is. The guy misses the whole thing about consistency of the wood quality and the fact that most of the tropical hardwood has almost been depleted.
 
What he likely wanted to say is that he can't compete with big companies. I can't do it with amps and you can't do it with guitars. One off's are a special case and can't compete on cost. That's why most private builders focus on quality and interaction with the customer. IF it's going to cost a fortune it has to be exactly what you want and the highest quality available.
 
Maybe I should do a video called "what amp makers don't want you to know".  It would be a video about nothing since there really are no secrets to reveal. 

spacey
 
I'll also add that I supplied a build cost sheet with every build I've done and also a photo journal of the build.
 

 
Not to mention all those incredibly informative emails/images you sent throughout the process Mike... all of which I kept incidentally 
 
Plus, of course, the knowledge and craftsmanship you were kind enough to share.
 
 
 
(Ruby sends her love )
 

SteveStrummerUK

spacey
 
I'll also add that I supplied a build cost sheet with every build I've done and also a photo journal of the build.
 

 
Not to mention all those incredibly informative emails/images you sent throughout the process Mike... all of which I kept incidentally 
 
Plus, of course, the knowledge and craftsmanship you were kind enough to share.
 
 
 
(Ruby sends her love )
 

It was indeed a great project for a great person. I enjoyed every part of it.
 
Once again I drop in and let some bozo get under my skin. I don't think it's "thin skin" - I think it's just hard not to speak up when it's about something one really cares about. I'll be getting me hat now. Keep in touch Steve.
 
 
 
 

agree, there so much myth in music gear..
 
from a guy I know who fabricates guitar pickups/sells them, heard an interesting story.
he said he'd seen a lot of so called 'handwired' pickups by that famous lady (don't know her name)...that were in fact machine wired. He explained it's easy to see if a pickup is hand or machine wired.
 
 
 

Mosvalve
 
https://www.youtube.com/watch?v=mVmFlzksMCE 

Well, if this is the Kmart or Sears version of a guitar ... I can handle this ... but a Fender? or Gibson?
 
Too many years of loyalty to great players and I doubt they would be stupid enough to do that. Even the Fender stuff made in Mexico, which is lower priced, gets good reviews and I can not say that I have ever heard anyone talk those two down at all!

ever heard about 'cryo tuning' or something, there's actually a company that freezes guitars for customers and then afterwards it sounds so much better !
a German retailer has this presenter who promoted it on Youtube, he's always overdoing about the tone of woodtypes and even laquer....like that makes such a difference.
imo, electrics, pickups, strings, hardware and weight of the guitar matter, but do you really hear a difference if it's one wood type or the other ?

I have heard a remarkable difference in tone with every guitar I have bought and played ...
Sure , lets face it , the wood always looked good from 5 feet away , no matter what the guitar was made of
Yet when the salesperson in the music store pulled it of the rack and played it ,I wasn't all that sure if I dug the guitar ...
After they did their little fret-board song and dance , they eventually got around to handing me the guitar ...
Golly gee wiz Beaver , wouldn't you know it  ...the guitar sounded and played a lot better all of a sudden ....
I doubt it was only about the wood.
To the best of my recollection , this has happened to me every time 
 
Kenny

I'm not a guitar person but I could see how certain woods and finishes would affect acoustic instruments.
 
In electrics perhaps denser woods would sound brighter due to sympathetic resonance to the other strings resulting in more harmonics? I would not be surprised to find that a glass body guitar would sound different than a plywood guitar. In the end though doesn't it just come down to durability? Again, not a guitar person but a plywood body would concern me due to possible warping and strange effects based on temperature and humidity.
 
Oh well, I'm just running off at the mouth... much like the guy in the video.

I think for most electric guitarists, any wood effect is negligible.   The pickups, FX, technique, and amp would cover 98% of the sound, i'd bet.
My Telecaster is twangy and relatively light.  My old Les Paul was heavy and didn't have much background noise.  My Yamaha TVL is heavier than my Tele and a little bit twangy.  My Pbass thumps, my Jazz bass thumps (coz it's got a P pickup in it) and looks redder than the P...