I been sayin that.
The way to trump ProTools is a 2 step process:
step 1- offer a mac version.
step 2- charge $699 for it (but keep the upgrades reasonable for us, your old pals :)
people will assume that it's great if it costs so much. Instantly you'll have the "status" of protools. Cake Sonar has already had more functionality for years. Also, hire a gecko to do your marketing. Sounds weird, but it works!