When I registered essential they gave me the offer during the registration. I took them up on it.
Transaction with credit card was uneventful, immediate, and transparent. I was able to immediately download a personalized editor version which had the new serial /reg number already in it. I didn't have to even add it. I did have to remove essential first so that when I installed the download it would know it was editor.
Thing is, I live in Milton, Wisconsin, which is the center of the universe, if you are a cow.
If it worked so well from this backwater, I'm surprised that anyone in civilization would have an issue.