smallstonefan
well, they mastered the art of the let down. Something must be wrong... Still no communication on Facebook either. Missed opportunity from marketing. :/
With any major company these things are never intentional. Something went wrong - found a major bug at the last moment, web pages aren't ready, problem with setting up product on the server(s) or with payment servers.
Probably no announcement because the fix always seemed maybe an hour away - then you hit another issue, then another and several hours later you're still trying to finish that 15 minute fix...
If this is the case their probably camping in trying to resolve things.
If the problem is with a 3rd party such as increasing their bandwidth for the next couple of weeks to handle the increase in traffic they may be at the mercy of other peoples priorities.
Edit:
On other hand maybe maybe their calendars are 6 months off and they thought today was April 1st not Sept 1st.
No matter what's happening at some point you need to communicate with your customers even if it's not good news.