• SONAR
  • IF X3 is truly available ...How Come We've Not Received Advance Notice? (p.3)
2013/09/25 04:35:35
TheSteven
I've read through most of these posts and while Cakewalk reps have said a number of things, I don't think I've seen them yet mention or actually confirm release dates; but maybe I missed it. The closet I recall seeing are comments that further announcements and more info (videos, press releases, etc.) will be forth coming.
2013/09/25 15:29:32
djwayne
Actually the reps are being very quiet today for some reason......
2013/09/25 15:38:22
Just Another Bloke
djwayne
Actually the reps are being very quiet today for some reason......


It's coming tonight in the CW store. You mark my werds.
2013/09/25 22:42:24
musec03
I'm hoping the temporary freeze when inserting a soft synth has been addressed...
...it also looks like color customisation of screen components has returned...
 
I make my living with this software ...I hope it comes out soon!
I need a new dress.
 
2013/09/26 00:45:47
cparmerlee
djwayne
Ya if they are gonna change the name from Cakewalk to Tascam Professional Recording Software, I'd change the name everywhere, including the name of this forum. I'd banish the name "Cakewalk" to the nether regions, asap.


The acquisition has not happened - only a letter of intent.  They can't start re-branding stuff willy nilly.  Until the deal is transacted, it may not go through.
2013/09/26 01:32:42
Mystic38
+1..
 
cakewalk is still owned by Roland, ran by Cakewalk and will continue to be so until the contracts have been signed and the financial transaction has occurred. A LOI is simply a non-binding piece of paper stating that two parties have agreed to try to work out a deal. This is likely a 90 days event.
 
..meanwhile, count me OUT of the list of people who think that putting "Tascam" on the box will present a better image... I personally hold the cakewalk name in higher regard, but as long as Noel sticks around and the core group of engineers then its matters not whats on the box, but what was baked into it..
 
 
cparmerlee

The acquisition has not happened - only a letter of intent.  They can't start re-branding stuff willy nilly.  Until the deal is transacted, it may not go through.




 
2013/09/26 01:35:19
Living Room Rocker
Didn't anyone receive a pre-order e-mail?
2013/09/26 10:12:40
cparmerlee
Mystic38
count me OUT of the list of people who think that putting "Tascam" on the box will present a better image...

Absolutely agree.  I don't think that is the intent.  Whenever you have a conglomerate like Gibson, you need to have some kind of coherent structure.  You can't have one guy calling all the shots on a day to day basis.  You look for synergies and try to get the most compatible businesses into the same group.  When you look at all the Gibson businesses, the only one that even remotely resembles Cakewalk is the Teac/Tascam thing.  I think the idea of the "Tascam professional" thing is to develop what naming experts (yes, that is a specialty) refer to as an "empty vessel."  In this case, the vessel isn't completely empty, but it is sufficiently empty that they can build it over time.
 
Clearly SONAR is a highly recognizable brand in the DAW space and I don't expect anybody at Gibson is foolish enough to do away with that brand.  The Cakewalk name, OTOH, isn't so widely recognized, so that one may gradually disappear.  I interpret the idea of "Tascam Professional Software" to evolve as a general umbrella, and it does suggest that the marketing positioning is more at the high end of the market, realizing that there is little money to be made in the Reaperverse. 
 
Expect  "Tascam Professional Software" to appear in small font on product boxes.  But one should also expect that SONAR will be found within a bigger website that includes all the Tascam products.  That evolution could take 12-24 months.
2013/09/26 10:25:34
michaelhanson
Expect "Tascam Professional Software" to appear in small font on product boxes. But one should also expect that SONAR will be found within a bigger website that includes all the Tascam products. That evolution could take 12-24 months.

 
If boxes are truly shipping out on October 3rd, I would n't expect anything other than Cakewalk on the box.  It takes time to print boxes and distribute them to vendors.  If Roland's name is not on the box, then we probably have a clue that something has been up for a while; why else would they have left their name off the packaging.
2013/09/26 10:37:49
cparmerlee
MakeShift
If boxes are truly shipping out on October 3rd, I would n't expect anything other than Cakewalk on the box.



Yes, of course.  I was talking more like a year from now.  These branding transitions take time.  And Gibson doesn't even own the thing yet.
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