Mystic38
count me OUT of the list of people who think that putting "Tascam" on the box will present a better image...
Absolutely agree. I don't think that is the intent. Whenever you have a conglomerate like Gibson, you need to have some kind of coherent structure. You can't have one guy calling all the shots on a day to day basis. You look for synergies and try to get the most compatible businesses into the same group. When you look at all the Gibson businesses, the only one that even remotely resembles Cakewalk is the Teac/Tascam thing. I think the idea of the "Tascam professional" thing is to develop what naming experts (yes, that is a specialty) refer to as an "empty vessel." In this case, the vessel isn't completely empty, but it is sufficiently empty that they can build it over time.
Clearly SONAR is a highly recognizable brand in the DAW space and I don't expect anybody at Gibson is foolish enough to do away with that brand. The Cakewalk name, OTOH, isn't so widely recognized, so that one may gradually disappear. I interpret the idea of "Tascam Professional Software" to evolve as a general umbrella, and it does suggest that the marketing positioning is more at the high end of the market, realizing that there is little money to be made in the Reaperverse.
Expect "Tascam Professional Software" to appear in small font on product boxes. But one should also expect that SONAR will be found within a bigger website that includes all the Tascam products. That evolution could take 12-24 months.