I think this subject if more reaching than just music. Attention spans are far worse today than us forty something have and older ladies/gents had better attention spans than we did. It's all about having it fast and right now rather than patience. To me, I think this is where the problem lies.
Bob Katz talks about this quite a bit and you can find it on Youtube where Bob talks about the loudness wars. The Loudness War is essentially the crux of this thread but I don't think forgetting our tenant is the best way. We should continue to give the best mixes we can. If the consumer wants to eq it the way they want, so be it. All we can do is the best we can. We can't go into their homes or cars and show them how to work their audio systems. We can suggest things though.
When I was in college I had a friend over and he say's, "Can I fix your eq", I caught him before he got to it. What I did was turn it up to a louder level and had him listen. He agreed that he could hear everything and feel the bass and bass drum. Then I turned it down and pressed that Loudness Button and It bought the lows and high back at a lower level. He was one of those smiley face eq people. Now he knows better.
A lot of people don't know how the ear works and how fatiguing it is to listen to loud music. Maybe someone should start a Youtube series on how to set up your audio system in your home or car. With free apps for spectrum analyzers, they could be taught how to do it. Then maybe they will realize what a bunch of **** this loudness war is and demand better from the criminals behind it all. Which is us really or, rather people who demand it be louder by us.
Other than that, I have no idea what I'm typing about.