Fleer
Still hoping they'll drop WUP though.
That is the purest form of profit they have going for them.
It takes no data storage (save for date field in a database product record).
WUP is unlikely to go away, IMO.
Here's a little trick that usually gets me nearly two years of WUP for the price of one. It only happens because I own Mercury, SSL and Abbey Road.
SSL is rarely updated but Abbey Road seems to get a new product every 18 months or so.
Lets say I'm at the last 3 or four months of my WUP (remember I'm paying less $300/year when I buy WUP from AudioDeluxe). Abbey Road releases a new plug. WUP does not get me that for free (unlike a new Mercury plug), but I do get a discount as I own the rest of the Abbey Road Bundle.
So, I pay ~$75 for the new Abbey Road plug. That now extends my Abbey Road Bundle WUP for 12 more months (15 in total, 12 plus the remaining 3). So three months goes by (or maybe even six while waiting for a new Mercury plug to appear) and I purchase a WUP plan from Audio Deluxe. And since I own all three "bundles", all of them get extended by the 12 month beyond the last day of any active WUP. WaLa. I now have many more months than 12 for all bundles anywhere from 18 to 21 months.
I usually get 1 to 2 new plugs in Mercury per year.
For me I see WUP as a huge advantage because I typically see 18-20 months of coverage for the (discounted) max price of $215.
Before Lifetime updates I paid anywhere from $99 to $149 for SONAR annually. I see WUP (in the way I do it) as almost the same thing .